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2009-2011 University Catalog

Graphic Communications Management

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The Graphic Communications Management major combines a program of hands-on experiences in graphic production areas with application of managerial functions in a business environment. Cost, graphics estimating, pricing and production planning require an understanding of business concepts and knowledge of the technical aspects of graphics. The student will also be introduced to the study of personnel and financial management, material handling, production control, cost analysis and estimating.

The Graphic Communications Management curriculum includes a base core of technical courses complemented by required courses for a minor in Business Administration. The curriculum courses reflect current technology and application, especially in the areas of entrepreneurship, management, sales and customer service, estimating, production control and scheduling.

Opportunities in the Graphic Communications Management field are found in large and small businesses alike and include: Printing companies, book and magazine publishers, newspapers, corporate in-plants, equipment manufacturers, graphic material suppliers, advertising agencies, photography studios, and many others.

Graphic Communications Management Curriculum

General Education Requirements

Hours

Basic Skills

12
COMM 207  Speech Communication 3
ENGL 101  English Composition 3
ENGL 190  Honors English Composition or
ENGL 299  Introduction to Research Writing
3

Mathematics (Select one)

3
MATH 110  College Algebra with Review 3
MATH 113  College Algebra 3
MATH 133  Quantitative Reasoning 3
MATH 143  Elementary Statistics 3

General Education Electives

30-35

Sciences

8-9
Natural Sciences (Select one)
 
BIOL 111 and 112  General Biology and Laboratory 5
BIOL 113  Environmental Life Science 4
BIOL 211  Principles of Biology I 4
Physical Sciences (Select one)
 
CHEM 105 and 106  Introductory Chemistry and Laboratory 4
CHEM 107 and 108 Chemistry for Life Sciences and Laboratory 4
PHYS 160 and 165  Physical Geology and Laboratory 4
PHYS 162 and 163  Physical Oceanography and Laboratory 4
PHYS 166 and 167  Meteorology and Laboratory 4
PHYS 171 and 172  Physical Science and Laboratory 4
PHYS 175 and 176  Descriptive Astronomy and Laboratory 4
PHYS 375 and 176  Solar System Astronomy and Laboratory 4

Social Studies (Select one)

3
SOC 100  Introduction to Sociology 3
WOMEN 200  Introduction to Women’s Studies 3

Political Studies (Select one)

3
POLS 101  U.S. Politics 3
POLS 324  Introduction to Comparative Politics 3

Producing and Consuming

0
Economy
 
ECON 200  Introduction to Microeconomics (satisfied by major support courses) 0
Business
 
ACCTG 201  Financial Accounting (satisfied by courses required for minor) 0

Fine Arts and Aesthetic Studies

3
ART 178  Introduction to the Visual Arts* 3

Cultural Studies  (Select one)

3-5
MLL 124  French Language and Culture I 5
MLL 134  German Language and Culture I 5
MLL 154  Spanish Language and Culture I 5
MLL 184  Russian Language and Culture I 5
MLL 194  Korean Language and Culture I 5
GEOG 106  World Regional Geography 3
GEOG 300  Elements of Geography 3
GEOG 304  Human Geography 3
WOMEN 399  Global Women's Issues 3

Health and Well-Being

4-6
Psychological
 
PSYCH 155  General Psychology 3
Physical (Select one)
 
FCS 203  Nutrition and Health 3
FCS 301 Nutrition 3
HHP 150  Lifetime Fitness Concepts 1

Human Heritage (Select one from two of the following three categories)

6
History
 
HIST 101  World History to 1500 3
HIST 102  World History from 1500 3
HIST 201  American History to 1865 3
HIST 202  American History from 1865 3
Literature
 
ENGL 113  General Literature 3
ENGL 114  General Literature (Genre) 3
ENGL 116  General Literature (Theme) 3
ENGL 315  Mythology 3
ENGL 320  Literature and Film 3
Philosophy
 
PHIL 103  Introduction to Philosophy 3
PHIL 105  Ethics 3
PHIL 111  Ethics: Applied Emphasis (___) 3
PHIL 208  Logic and Critical Thinking 3
PHIL 231  World Religions 3
TOTAL 42-47

*Preferred course.

Technical Courses

Hours

Departmental

29-30
GIT 100  Introduction to Graphics Technology 2
GIT 230 Graphic Design 3
GIT 240  Page Layout Software 3
GIT 241  Image Composition Software 3
GIT 341  Digital File Preparation 3
GIT 350  Printing Technologies 3
GIT 441  Preflight and File Analysis 3
GIT 500  Career Planning 1
GIT 600  Internship 3
GIT 640 Color Reproduction 3
GIT 650 Production Graphics 3
or
 
GIT 690 Senior Project 2

Major Courses

12
GIT 560  Graphics Cost Analysis 3
GIT 561  Graphics Estimating 3
GIT 660  Plant Supervision 3
GIT 680  Graphics Administration 3

Sequence Electives

11-12
GIT 221 Web-based Software 3
GIT 310  Photography 3
GIT 311  Studio Product Photography 3
GIT 322  Web Site Design 3
GIT 330 Layout and Design 3
GIT 331  Advanced Layout and Design 3
GIT 333 Advanced Graphic Design 3
GIT 351  Post-Press Operations 3
GIT 355  Screen Printing 3
GIT 356  Advanced Screen Printing 3
GIT 400  Investigations 1-4
GIT 401  Internship 3
GIT 410  Commercial Photography 3
GIT 432  Multimedia Authoring 3
GIT 433  3D Graphics 3
GIT 450  Inks and Substrates 3
GIT 456 Specialty Printing Processes 3
GIT 510  Portrait Photography 3
GIT 522  Interactive Media Design 3
GIT 550  Flexography and Gravure Printing 3
GIT 551 Offset Lithography Printing 3
GIT 552 Digital and Variable Data Technologies 3
GIT 580 Sales and Customer Service 3
GIT 590 Special Topics (___) 1-3
GIT 601  Laboratory Practicum 1-4
GIT 634  Digital Media Input Techniques 3
TOTAL Technical 52-54

Support Courses

27
ECON 200  Introduction to Microeconomics (meets general education requirement)    3
ACCTG 201 Financial Accounting (meets general education requirement) 3
ACCTG 202  Managerial Accounting 3
ENGL 301  Technical/Professional Writing 3
FIN 326  Business Finance 3
MGMKT 327 Organizational Theory and Behavior 3
MGMKT 330  Basic Marketing 3
MGMKT 430 Consumer Behavior 3
MGMKT 444  Legal and Social Environment of Business 3
Electives 0-3
TOTAL Hours (Minimum) 124
 
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