Management and Marketing

* Graduate Faculty

Telephone: 620-235-4588
Fax: 620-235-4513

The Department of Management and Marketing offers baccalaureate and masters degree programs. Baccalaureate degree programs are offered in management and marketing. Minors are offered in business administration and marketing. A graduate program is available leading to the Master of Business Administration degree with a concentration in general administration.

UNDERGRADUATE DEGREE PROGRAMS

The department offers majors in management and marketing leading to the Bachelor of Business Administration degree. See page 157 for Kelce College admission requirements.

Major in Management is designed for students who want a broad background for management positions in business, service industries, manufacturing or government.

Major in Marketing prepares students for positions in sales, merchandising, retail management, and market research in manufacturing, wholesaling and retailing institutions.

Changes in Requirements

Baccalaureate degree curricula offered by the Department of Management and Marketing are periodically revised and updated. Such revisions will be communicated by the department to currently enrolled students majoring in its programs. Each student is required to graduate under the most recent curriculum in effect at the time of that student's graduation unless those revisions would extend the student's graduation date. Requests for exceptions to such curriculum revisions should be filed in writing with the department chairperson.

Admission to Management or Marketing Programs

Students already admitted to the Kelce College of Business wishing to transfer their major to management or marketing must have a 2.5 grade point average on all hours attempted at that time.

BBA DEGREE REQUIREMENTS

Majors in Management and Marketing

Students seeking the Bachelor of Business Administration (BBA) degree with a major in management or marketing must complete the following curriculum. At least 24 semester hours of required upper division business courses must be taken at Pittsburg State University.

Due to the growth of multi-national corporations and the increased interest in international trade, students preparing for careers in business are encouraged to consider foreign language courses when selecting electives in the area of the humanities.

General Education Degree Requirements

Basic Skills......................................................16
ENGL 101 English Composition.......................................3
ENGL 190 Honors English Composition or
ENGL 299 Introduction to Research Writing..........................3
COMM 207 Speech Communication......................................3
MATH 113 College Algebra or
MATH 110 College Algebra with Review...............................3
HPER 150 Lifetime Fitness Concepts.................................1
CSIS 130 Computer Information Systems*.............................3

Core Courses......................................................17
ENGL 113 General Literature........................................3
HIST 201 American History to 1865..................................3
PSYCH 155 General Psychology.......................................3
SOSCI 100 Introduction to Sociology................................3
SOSCI 101 American Government......................................3
GT 190 Introduction to Technological Systems.......................2

Mathematics........................................................6
MATH 143 Elementary Statistics.....................................3
MATH 153 Introduction to Analytic Processes........................3

Natural Sciences...................................................8
BIOL 113 Environmental Life Science................................4
PHYS 113 Physical Science..........................................4

Languages and Cultures (choose one)................................3
FLANG 124 French I ................................................5
FLANG 134 German I ................................................5
FLANG 154 Spanish I................................................5
SOSCI 103 Basic Philosophy.........................................3
SOSCI 105 Ethics...................................................3
SOSCI 106 World Regional Geography.................................3
WOMEN 200 Introduction to Women in Society.........................3
WOMEN 299 Issues in Women's Studies................................3

Fine Arts (choose one).............................................3
ART 102 Introduction to Art Concepts (____)........................3
ART 103 Introduction Art Studio (____).............................3
COMM 105 Performance Appreciation..................................3
COMM 205 Performance Studies.......................................3
HPER 151 Dance Appreciation........................................3
MUSIC 120 Music Appreciation (____)................................3

Economy and Society................................................6
ECON 200 Introduction to Microeconomics............................3
ECON 201 Introduction to Macroeconomics**..........................3

General Electives..................................................8
Electives either in Kelce College or outside Kelce College
..................................................................67

Common Body of Knowledge
ACCTG 201 Financial Accounting.....................................3
ACCTG 202 Managerial Accounting....................................3
ECON 326 Business Finance .........................................3
MGMKT 327 Organizational Theory and Behavior.......................3
MGMKT 330 Basic Marketing..........................................3
ECON - Three hours selected from:..................................3

ECON 330 Money and Banking.....................................3
ECON 418 Intermediate Microeconomics***........................3
ECON 419 Intermediate Macroeconomics...........................3
ECON 640 International Trade...................................3

* CSIS 130 is an approved General Education substitution for CSIS 101 Computer Applications for the BBA degree program.
** ECON 201 is an approved General Education substitution for ECON 191 Issues in Today's Economy for the BBA degree program.
*** Recommended course, especially for those planning to pursue an MBA.

Major

Major in Management............................................Hours
MGMKT 628 Advanced Organizational Behavior.........................3
MGMKT 629 Human Resources Management...............................3
MGMKT 650 Total Quality Management.................................3
One course selected from:..........................................3

MGMKT 611 International Marketing..............................3
MGMKT 639 International Business...............................3
ECON 640 International Trade...................................3

Major in Marketing.............................................Hours
MGMKT 430 Consumer Behavior........................................3
MGMKT 534 Marketing Research.......................................3
MGMKT 631 Advanced Marketing Management............................3
Two courses selected from:.........................................6

MGMKT 435 Retail Management....................................3
MGMKT 481 Advertising Management...............................3
MGMKT 482 Sales Management.....................................3
MGMKT 532 Distribution Management..............................3
MGMKT 600 Topics in Business (____)............................3

MGMKT 611 International Marketing..............................3
MGMKT 639 International Business...............................3
ECON 640 International Trade...................................3

Total minimum hours required for the degree......................124

Minor in Business Administration

Students with a major in other colleges or departments may wish to minor in business. The minor in business administration may be used to satisfy the minor requirement for the Bachelor of Arts degree. It may also be used to satisfy the minor requirement for several majors under the Bachelor of Science degree. The Department of Management and Marketing welcomes students from those areas.

The minor in business administration may not be applied to the Bachelor of Business Administration degree.

Minor in Business Administration...............................Hours
Accounting*........................................................6
ECON 200 Introduction to Microeconomics*...........................3
ECON 326 Business Finance**........................................3
MGMKT 327 Organizational Theory and Behavior**.....................3
MGMKT 330 Basic Marketing***.......................................3
MGMKT 444 Legal and Social Environment of Business***..............3
..................................................................21

* Prerequisite: sophomore standing.
** Prerequisites: ECON 200 Introduction to Microeconomics, ACCTG 202 Managerial Accounting and junior standing.
*** Prerequisite: junior standing.

Minor in Marketing

Students with a major in other colleges or departments may wish to minor in marketing. The minor in marketing may be used to satisfy the minor requirement for the Bachelor of Arts degree. It may also be used to satisfy the minor requirement for several majors under the Bachelor of Science degree. The Department of Management and Marketing welcomes students from those areas.

The minor in marketing is available to all BBA degree seekers except marketing majors.

Minor in Marketing.............................................Hours
MGMKT 327 Organizational Theory and Behavior.......................3
MGMKT 330 Basic Marketing..........................................3
MGMKT 430 Consumer Behavior........................................3
MGMKT 444 Legal and Social Environment of Business.................3
Choose three of the following six electives:.......................9

MGMKT 435 Retail Management....................................3
MGMKT 481 Advertising Management...............................3
MGMKT 482 Sales Management.....................................3
MGMKT 532 Distribution Management..............................3
MGMKT 600 Topics in Business (____)............................3
MGMKT 611 International Marketing..............................3
Total.........................................................21

GRADUATE DEGREE PROGRAMS

MBA DEGREE REQUIREMENTS

Concentration in General Administration

The Master of Business Administration degree is a graduate professional program which emphasizes breadth of preparation in the various competencies required of business executives. Depth is provided through the selection of a limited concentration in accounting and general administration. The MBA program is ideally suited for individuals whose undergraduate degrees were in areas other than business, as well as for students with the degree in business. Additional information regarding admission and degree requirements may be obtained from the MBA program director.

MBA Program Mission

The mission of the Kelce College of Business' Masters in Business Administration (MBA) Program is to support the University and College missions by providing quality graduate business education. The program serves students, employers, and citizens in southeast Kansas and the surrounding Tri-state region, as well as a number of international constituencies.

Admissions

All students seeking admission to the MBA program must take the Graduate Management Admission Test (GMAT) prior to admission to the MBA program. Admission to the MBA program requires the following: (1) an undergraduate degree from an accredited college or university; (2) a minimum GMAT score of 400; and (3) a minimum of 1050 points based on the formula: 200 times the overall undergraduate grade point average plus the Graduate Management Admission Test (GMAT) score or at least 1100 points based on the formula: 200 times the upper division undergraduate GPA plus the GMAT score.

Applicants who have at least 950 total points based on the GMAT score and the undergraduate grade point average or at least 1000 points based on the GMAT score and the junior/senior average may petition the MBA Admissions Committee for admission to the program. The evaluation of such petitions will be based on factors such as work experience, educational background, personal and/or professional references, personal interviews and other data which the student may develop to show evidence of high promise in the program. The decision of the MBA Admissions Committee on such petitions is final.

A student whose native language is not English must submit a minimum TOEFL score of 550. Further information concerning the GMAT and admission requirements may be obtained from the MBA program director.

Senior/Graduate Admissions

Seniors at PSU may apply for admission to the MBA program. They may take graduate work and receive graduate credit if they are in their final semester of undergraduate work. In addition, the following requirements must be met:

1. overall grade point average (GPA) of at least 3.25;
2. a minimum GMAT score of 400.

A student whose native language is not English must submit a minimum TOEFL score of 55 on the paper-based exam or 213 on the computer-based exam or be completing a baccalaureate degree at Pittsburg State University.

The planned academic program for senior-graduate semester will not exceed sixteen semester hours including the graduate work. Upon application to the Dean of Graduate Studies and Research, the student may be approved as a senior-graduate student and may register for no more than six hours of graduate work. The specific courses available for senior-graduate status are MGMKT 939 (Marketing Strategy) and ECON 936 (Financial Strategy). If the senior-graduate does not complete the undergraduate degree in the semester in which they are enrolling in courses for graduate credit, graduate credit will not be awarded for the courses taken.

Academic Actions

An MBA student is issued a warning letter upon receipt of a grade of "C" or lower. An MBA student is placed on probation upon receipt of a second grade of "C" or lower. An MBA student is issued a letter indicating that his or her graduate status is in jeopardy at any point when his or her cumulative grade point average in graduate work falls below 3.0000.

Curriculum Requirements

The course requirements for the MBA degree consist of a minimum of 34 hours and a maximum of 70 hours. The 36 semester hours of foundation courses may be waived if appropriate undergraduate courses have been taken. None of the decision and strategy, integrating or elective courses may be waived.

A minimum of 31 hours beyond the foundation courses must be numbered 800 and above. No more than three hours of graduate work may be taken in courses numbered between 500 and 699. Additional information regarding admission and degree requirements may be obtained from the MBA program director.

The following courses must be taken unless specifically waived by the MBA program director based on previous academic work. The equivalency of courses presented as waivers to corresponding courses at Pittsburg State University will be determined on an individual basis by the MBA program director.

MBA Degree Requirements............................................Hours
MGMKT 320 Business Statistics..........................................3
MGMKT 327 Organizational Theory and Behavior...........................3
MGMKT 330 Basic Marketing..............................................3
MGMKT 444 Legal and Social Environment of Business.....................3
MGMKT 811 Production Management........................................3
ACCTG 201 Financial Accounting.........................................3
ACCTG 202 Managerial Accounting........................................3
CSIS 420 Management Information Systems................................3
ECON 326 Business Finance..............................................3
ECON 805 Economic Analysis or 9 hours of economics including 3 hours of intermediate microeconomics............................................3
Total Foundation Courses..............................................30

Decision and Strategy Courses
MGMKT 801 MBA Experience...............................................1
ACCTG 914 Management Control Systems...................................3
MGMKT 926 Quantitative Business Analysis...............................3
MGMKT 930 Business, Government, and Society............................3
MGMKT 931 International Business.......................................3
MGMKT 939 Marketing Strategy...........................................3
ECON 936 Financial Strategy............................................3
Subtotal .............................................................19

Integrating Course
MGMKT 995 Strategic Management.........................................3
Subtotal...............................................................3

Approved Electives*
3 hours may by 500 and above...........................................3
9 hours must be 800 and above..........................................9
Subtotal..............................................................12
Total MBA Core Courses................................................34

Total Requirements....................................................64

* All electives must be selected from an established list and approved by the MBA Director.

DESCRIPTION OF COURSES

UNDERGRADUATE

MGMKT 101. Introduction to Business. 3 hours. A descriptive introduction to the modern business world and an interpretation of the functional areas of business. The development of the business firm and its environment. For non-business and business majors. Not open to students who have completed more than nine hours in Kelce College courses.

MGMKT 320. Business Statistics. 3 hours. Bayesian theory, probability distributions, decision trees, hypothesis testing, power curves, sampling theory, index numbers, and regression analysis. Prerequisite:"C" in MATH 143 Elementary Statistics or equivalent, and junior standing.

MGMKT 325. Topics in Business (____). 1-3 hours. Study of specific topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different.

MGMKT 327. Organizational Theory and Behavior. 3 hours. Theories of organization design, structure and dynamics of behavior that foster effective communication and interaction between individuals, groups and organizations. Lecture, experiential learning, cases. Prerequisite: Junior standing.

MGMKT 330. Basic Marketing. 3 hours. Distribution of goods and services. Product planning, channels of distribution, pricing, advertising and personal selling. Emphasizes role of consumer. Prerequisite: Junior standing.

MGMKT 430. Consumer Behavior. 3 hours. Consumer behavior theories and models; internal influencing forces of needs, motivation, perception, learning, attitudes, and personality; external influencing forces of demographics, culture, social class, family, reference groups, and marketing communication. Prerequisite: MGMKT 330 Basic Marketing and PSYCH 155 General Psychology. May be taken for honors.

MGMKT 435. Retail Management. 3 hours. Store location, layout, sales promotion, buying, pricing, personnel management, credit, and stock control. Analysis of case problems. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.

MGMKT 444. Legal and Social Environment of Business. 3 hours. The legal and social environment within which businesses operate. A study of relevant underlying legal, social, political and ethical forces which impact organizations. A substantial portion of the course will be devoted to contracts. Prerequisite: Junior standing. May be taken for honors.

MGMKT 477. Quantitative Decision Making. 3 hours. Quantitative and analytical approaches to management problems. Prerequisite: MATH 153 Introduction to Analytic Processes, MATH 143 Elementary Statistics, and junior standing.

MGMKT 481. Advertising Management. 3 hours. Advertising management in relation to overall marketing program; analysis of advertising strategy, organization, and media selection; measurement of effectiveness; social and economic aspects. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.

MGMKT 482. Sales Management. 3 hours. The role of the sales manager and the decisions under the manager's control: territorial planning, sales forecasting, quota setting; recruiting, selecting, training, and leading sales personnel controlling the sales management function. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.

MGMKT 532. Distribution Management. 3 hours. Institutions, historical development, and behavioral aspects of marketing channels; channel design, selection, and management; problems in physical distribution. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.

MGMKT 534. Marketing Research. 3 hours. Nature and scope of marketing research, scientific method and research techniques, procedures, questionnaire design, sampling, data analysis, and research report writing. Prerequisites: MGMKT 330 Basic Marketing and MGMKT 320 Business Statistics. May be taken for honors.

MGMKT 600. Topics in Business (____). 3 hours. Study of specific advanced topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different. May be taken for honors.

MGMKT 611. International Marketing. 3 hours. Study of multi-national marketing concepts; exporting fundamentals; environmental analysis for international marketing; product, price, distribution and promotion in an international context. Prerequisites: ECON 326 Business Finance, MGMKT 327 Organizational Theory and Behavior and MGMKT 330 Basic Marketing. May be taken for honors.

MGMKT 626. Operations Management. 3 hours. Design, operation, and control of production systems. Prerequisite: MGMKT 327 Organizational Theory and Behavior, MGMKT 320 Business Statistics and MGMKT 477 Quantitative Decision Making. May be taken for honors.

MGMKT 628. Advanced Organizational Behavior. 3 hours. Contributions to organizational management by behavioral scientists and an examination of how their research studies can be applied to the management of today's dynamic organization. Case studies, experiential exercises, group activities and lecture-discussions. Prerequisites: MGMKT 327 Organizational Theory and Behavior and junior standing. May be taken for honors.

MGMKT 629. Human Resource Management. 3 hours. A strategy based study of HRM topics (attracting, maintaining and retaining people in organizations) and important HRM issues (laws and regulations, labor management-relations, etc.). Prerequisite: MGMKT 327 Organizational Theory and Behavior. May be taken for honors.

MGMKT 630. Organizational Leadership. 3 hours. An applied course in developing the skills needed to manage and lead organizations effectively. Includes a comprehensive examination of leadership theories and practices. Lecture-discussions, case studies, and group activities. Prerequisite: MGMKT 327 Organizational Theory and Behavior or permission of instructor. May be taken for honors.

MGMKT 631. Advanced Marketing Management. 3 hours. Management analysis of problems in marketing consumer and industrial goods. Capstone course in marketing. Prerequisite: MGMKT 330 Basic Marketing, MGMKT 430 Consumer Behavior and MGMKT 534 Marketing Research. May be taken for honors.

MGMKT 639. International Business. 3 hours. The course is focused on the environmental complexities that arise when business activities and institutions transcend international borders, including forms of doing business abroad and cross-cultural aspects of the management of foreign operations. Prerequisites: MGMKT 330 Basic Marketing, MGMKT 327 Organizational Theory and Behavior and ECON 326 Business Finance. May be taken for honors.

MGMKT 644. Production Planning and Control. 3 hours. Traditional and current methods of production and inventory planning and control. Prerequisite: MGMKT 626 Operations Management or consent of instructor.

MGMKT 645. Business Policy. 3 hours. A capstone course which integrates knowledge of the functional areas to develop and implement policies. Case method or simulation. Prerequisite: ECON 326 Business Finance, MGMKT 327 Organizational Theory and Behavior, MGMKT 330 Basic Marketing, MGMKT 626 Operations Management, and senior standing. May be taken for honors.

MGMKT 650. Total Quality Management. 3 hours. This course integrates the major Total Quality Management (TQM) and Continuous Quality Improvement (CQI) philosophies. The course includes lectures and case studies. Students will learn how to use the major TQM tools and will gain an understanding of global TQM applications. Prerequisites: MGMKT 320 Business Statistics or permission of the instructor. May be taken for honors.

GRADUATE

MGMKT 801. MBA Experience. 1 hour. Introduction to the MBA Program, faculty, university resources, and other students. Topics include group management skills, case analysis skills, research skills, computer skills, integration skills, written skills, oral presentation skills, and career planning. Prerequisite: Admission to the MBA program.

MGMKT 811. Production Management. 3 hours. Concepts and techniques of managing the production process. Includes plant layout and design, inventory control, project management, scheduling and materials handling. Prerequisite: Calculus or introduction to analytical processes. Waiver: Three hours of operations management and three hours of quantitative decision making.

MGMKT 921. Topics in Business (____). 1-3 hours. Study of specific topics in business. A specific subject area will be defined each time the course is offered. May be repeated if topic is different.

MGMKT 926. Quantitative Business Analysis. 3 hours. Tools of managerial economics, decision making under uncertainty, forecasting, regression analysis, and linear programming. Prerequisite: MGMKT 320 Business Statistics, ECON 805 Economic Analysis, or waivers.

MGMKT 930. Business, Government and Society. 3 hours. Concepts and methods for incorporating social responsiveness and public policy analysis into the strategic decision making of the firm. Prerequisite: MGMKT 444 Legal and Social Environment of Business, or waivers.

MGMKT 931. International Business. 3 hours. Concepts and methods for incorporating worldwide variables and conditions into the strategic decision making of the firm. Prerequisites: ECON 326 Business Finance, MGMKT 330 Basic Marketing, or waivers.

MGMKT 939. Marketing Strategy. 3 hours. Management-oriented approach to marketing analysis and planning emphasizing the behavioral sciences, and economics and marketing theory. Prerequisite: MGMKT 330 Basic Marketing, or waiver.

MGMKT 995. Strategic Management. 3 hours. The student assumes the role of a decision-maker exercising all management functions to implement policy based on effective management strategy. Case method or simulation. Prerequisites: MGMKT 327 Organizational Theory and Behavior, MGMKT 811 Production Management or equivalent, ECON 936 Financial Strategy, MGMKT 939 Marketing Strategy, and to have completed a total of 12 hours of graduate level courses.