Marketing
Major
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Overview
Did you hear about that amazing new phone? Are you telling all of your friends about the new summer blockbuster you can’t wait to see? If so, a marketing professional did his/her job well! Professional marketers combine creative storytelling with consumer research and business strategy to promote products and services.
Every day is a new and exciting challenge for marketers who must predict and respond to ever-changing consumer behavior. If you love creativity, using new and developing media, and want a career in a profession that’s in demand … earn a Marketing degree from Pittsburg State University.
Additional information
- About Degree
- Career Options
- Internship and research opportunities
A student studying Marketing at the Kelce College of Business graduates with a deep understanding of the customer, the primary revenue stream for companies, and the knowledge and skills to compete in today’s fast-paced world of business. You will learn from business and marketing professionals in settings that encourage individual excellence and collaborative achievement.
Your experience in the Kelce College of Business will go well beyond the typical classroom and lecture setting. In fact, in the Kelce College of Business, the world becomes your classroom. You’ll have numerous opportunities to solve problems for real clients with real deadlines and expectations.
The Kelce College of Business is host to the student organization known as Enactus. This community of student, academic, and business leaders provides you with an extraordinary opportunity to apply business concepts in a meaningful and competitive manner. Pittsburg State’s Enactus team project was named “Best in the Nation” at the 2017 Enactus U.S. National Exposition.
The Kelce College of Business is one of only 789 schools in the world to be accredited by the Association to Advance Collegiate Schools of Business (AACSB). You know you’re earning a degree that will be respected by employers.
Program graduates are qualified for many advanced marketing roles including:
- Marketing manager
- Marketing specialist
- Public relations specialist
- Account manager
- Sales manager
- Sales representative
- Business intelligence analyst
- Operations manager
- Marketing research analyst
- And many more
Marketing graduates are in high demand. Our graduates are qualified to work in a variety of for-profit and non-profit fields. Firms that have recently employed our graduates include: Cerner, New York Life, Zappos, Federal Reserve Bank, Aflac, Wal-Mart, Advantage Sales and Marketing, and Sherwin Williams.
The median annual wage for marketing professionals is $127,560 per year according to the U.S. Bureau of Labor Statistics. Employment is expected to grow 9 percent between now and 2024, much faster than the average for all occupations.
Students will have many opportunities for internships and research. Past projects include market research for regional municipal organizations and for-profit industries. Students are responsible for securing individual internships. Faculty advisors will provide guidance and provide information on earning credit.